Post-Pandemic Media Consumption: Online Streaming Accelerates - Forbes Free and premium plans, Customer service software. Mobile video consumption rises by 100% every year. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. We also wanted to know which devices people were using to consume online video. Consumption, investments seen to boost Philippine economy Do not sell or share my personal information, Limit the use of my sensitive personal information, Nielsen Marketing Cloud Privacy Statement. Opinions expressed by Forbes Contributors are their own. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Free trial, before you make a purchase decision. Thanks to the rise of TikTok and the wave of short-form content that followed consumers are seeking quick, snappy videos. Try another search, and we'll give it our best shot. Who are the key players in the online video platform market? It poses the question of how well Lasso -- whose parent company, Facebook, made no major announcement of its launch and has no dedicated website -- will fare in a market that's becoming more crowded without much awareness. Where these apps could possibly see a faster rate of growth is in integrations with apps that are a bit more native mobile users, such as with Messages app extensions on iOS devices. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent andRead more, Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. 4. Snapchat, for instance -- which some call a pioneer in the area of short, ephemeral videos -- has actually shown to be shrinking, not growing. Free and premium plans, Sales CRM software. This study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The State of Play report leverages Nielsen TV measurement and streaming data, insights from Gracenote, a Nielsen company, and findings from an online custom survey of U.S. video streamers. Can two-minutes and a smart phone change the way you (or your students) think about consent? Thanks to everything from recording TikTok videos to playing interactive games, the average time spent per day on mobile devices jumped 13.8% in 2020growth that will stall this year and beyond. Speak to a member of our team to learn more about Insider Intelligence. An increasing number of brands are using live video shopping events to attract more customers via digital platforms. TV/video streaming services toutedexclusive contentandlow pricesto lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. The task of deploying multiplatform support, and with it the delivery of trouble-free playback, is often complex. On the contrary, DirecTV Now, AT&T's online version of DirecTV, gained 436,000 new subscribers globally the same year, thanks to shifting preference toward online video content. You also need to set the right pace for your video content. The Growing Diversity of Video Consumption Across Device - LinkedIn Video consumption via mobile rises by 100% every year. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Its not just the well-established streaming players and social media platforms that are seeing increased traction. For instance, the high penetration of 4G networks across the globe is making seamless access to high-quality online video content possible for many users. Vendors are focusing on initiatives such as collaborations, acquisitions and mergers, and partnerships. Research by Google has found that In times of uncertainty, digital video can be a wellspring of positivity. Copyright 2023 The Nielsen Company (US), LLC. According to HubSpot Blogs research, 66% of consumers have watched video content (i.e., product demos, reviews, FAQs, unboxings, etc.) By 2023, the average US adult will spend a staggering 4 hours, 35 minutes per day consuming media on mobile devices and less than 3 hours (2 hours, 51 minutes) with TV. Escapism is the name of the game. 50+ Must Know Social Media Marketing Statistics for 2023 - Sprout Social In all likelihood, the trends were seeing now will forever change the future of video. The same day Lasso's launch was announced, Giphy -- known as a database of short, animated GIF images -- announced that it, too, would launch its own short-form video platform. In fact, the highest percentage indicated the opposite, with over 20% saying that they believe a video over 75 minutes long could hold their attention. Nearly one-quarter of U.S. consumers (23%) have added at least one new paid streaming video service since the pandemic began. The average US adult spent 1 hour, 13 minutes with subscription OTT video in 2020, a massive 36.8% YoY increase that marked a milestone year. Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement. Twitter, too, has seen increased attention in their video offerings - in the data below (and in the new playbook), Twitter notes that: Video consumption on the platform has grown a massive 220x in the last 12 months; Tweets with video are re-tweeted 6x more often than those without; 93% of all Twitter video views are conducted via mobile device Click here to learn more about Insider Intelligences leading Advertising, Media, and Marketing research. Free and premium plans. LinkedIn users are 20x more likely to share a video on the platform than any other type of post. What is the online video platform market growth? More than three quarters (77%) of marketers say they want to work with micro-influencersthose who have 5,000 to 100,000 followersas compared to only 30% wanting to work with mega-influencersthose who have 500,000 to 5 million followersand 22% wanting to work with celebrities those who have 5 million followers or more. Fortunately, it appears that some video content is helping to offset some of the negative impacts of doomscrolling and other harmful social media activities by helping people find positivity or even, paradoxically, helping them digitally detox. Alphabet CEO Sundar Pichai has said that YouTube views for guided meditation videos increased by 40% since the pandemic began. No purchase commitment. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. To counter these threats, enterprise-managed services provide cloud security solutions that enable users to protect their websites, applications, and cloud data centers against a multitude of cyberattacks. Some of the most well-received ads aired during the 2023 Super Bowl featured humor as a key component. b. What Is Consent? - YouTube The growing practice of designing video-based marketing content to increase brand awareness among users is attracting more enterprises toward online video platforms. To use individual functions (e.g., mark statistics as favourites, set Directly accessible data for 170 industries from 150+ countries Choose reports from a database of more than 10,000 reports. Like what youre reading? Additionally, Yammer SharePoint webpart, Yammer Embed, Outlook notifications and Yammer mobile app have all been rebranded to Viva Engage. Free and premium plans, Content management software. If you're new to video, starting with short-form videos can help you get your feet wet and tell you what resonates with your audience. The Password Game is so hard, its creator is still trying to beat it Being a part of the SODP Community has made a real impact on my problem-solving at work. Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc. Here, we found that less than a third of respondents -- 28.7% -- say that their primary use for Facebook is to watch videos. . facts. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. You may opt-out by. As soon as this statistic is updated, you will immediately be notified via e-mail. This video, originally created as part of CampusClarity's award-. How Video Consumption is Changing in 2023 [New Research], Pop up for THE 2023 VIDEO MARKETING REPORT, How Video Consumption is Changing in 2023. However, when we asked survey respondents -- Not including streaming TV and movies, where do you watch online video? In February of this year, content from streaming platforms accounted for just under 29% of consumers total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month, according to Nielsens The Gauge, its monthly total TV and streaming snapshot. Consumer spending patterns have been turned upside down by the pandemicfrom the demand for jigsaw puzzles climbing 370%, to sales of yeast growing more than 400%, to Peloton sales spiking 172%. Its not just that streaming is increasing year over year. Thanks to mobile, online video is always on-demandpeople can watch virtually anywhere, anytime, and on any screen. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. While video content might be king, not all types of content have gained traction throughout the pandemic. The segment is expected to retain its dominance over the forecast period. This trend has now stabilized, with average CTV video time growing 10.8% in 2021 and another 6.9% in 2022. Tune in to eMarketer's daily, weekly, and monthly podcasts. The number of social media users worldwide grew by only 3% YoY from January 2022 to January 2023 (+137 million users.) Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. India's online video user base has scaled to more than 350 million people, growing 24 per cent over 2018 to 2020, nearly twice as fast as markets such as China and Indonesia. An online video platform is fee-based software that provides a function to the content owners and publishers to trans code, manage, store, publish, track, and monetize online video content on their channel. Perhaps this wellspring of positivity is driving increased engagement. At the UFC Vegas 76 weigh-ins, all 24 fighters on Saturday's fight card in Las Vegas will step on the scale . November 12, 2018. Nielsen shapes the worlds media and content as a global leader in audience measurement, data and analytics. Video on Demand Market Share, Growth | Analysis Report [2029] Nielsen found 54% of workers from home got up later in the morning and 49% stayed up later at night. SHANGHAI, June 16 (Reuters) - China's e-commerce platforms are competing fiercely in the country's first major shopping festival . Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Spotlight: TikTok live commerce potential, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Some of the prominent players operating in the global online platform market are: Comcast Cable Communications Management, LLC, Revenue in USD million and CAGR from 2021 to 2028, Revenue forecast, company ranking, competitive landscape, growth factors, and trends, Component, type, streaming type, end-user, region, North America; Europe; Asia Pacific; South America; MEA, U.S.; Canada; Mexico; Germany; U.K.; France; China; Japan; India; Brazil. PDF Southeast Asia Svod Reaches 33m Total Subs in Q3 2021 Disney, Viu As a Premium user you get access to background information and details about the release of this statistic. September 29, 2021. In. Illustration by Alex Castro / The Verge. For instance, in the 2020Indian Premier League, the thirteenth season of the Twenty20 cricket (T20) league, Disney + Hotstar has enabled spectators to join a virtual community where they can watch matches together while using an interactive emoji stream. Reuters - Twitter is working on a slew of measures to bring back advertisers who left the platform under . Profit from the additional features of your individual account. In 2023, people are watching, on average. But Disney+, HBO Max, Amazon Prime Video and other subscription OTT video services will eat into Netflixs share through 2023. The trend is positively impacting the online video platforms market, majorly in developed regions, including North America and Europe. Ultimately, these challenges signal an opportunity as the industry harnesses streaming for long-term business growth.. Proprietary data and over 3,000 third-party sources about the most important topics. For instance, in March 2020, LinkedIn recorded a 130% surge in total memberships over its online learning platform and a 26% increase in its total ad revenue. Do you work in the Advertising, Media & Marketing industry. Based on component, the solution segment accounted for the largest revenue share of 53.8% in 2020. We are GDPR and CCPA compliant! The segment is expected to register a 15.7% CAGR over the forecast period. STATE OF DIGITAL PUBLISHING COPYRIGHT 2023, PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH. Available: https://www.statista.com/statistics/1276963/hours-video-consumption-typical-weekly-platform/, Hours spent by video consumers in a typical week on video content worldwide as of 2nd quarter 2021, by platform, Immediate access to statistics, forecasts & reports, Video streaming time worldwide 2022, by region and device, Leading social media usage reasons worldwide 2022, Leading video content type worldwide 2022, by usage reach, Most popular content types on video streaming services worldwide Q2 2021, Hours spent on video consumption weekly worldwide Q2 2021, by platform, Reasons for watching video streaming services worldwide Q2 2021, by generation, Weekly global audience reach of video live streaming 2021-2022, Global live-streaming apps with highest consumer spending Q1 2022, Most popular live streaming platform in the U.S. 2021, Most popular livestream video categories in the U.S. 2021, Most popular platforms used to watch live streams in the U.S. 2022, by age group, Frequency of watching live stream video in the U.S. 2022, by age group, Hours watched on leading gaming live stream platforms Q3 2022, Live stream gaming hours watched Q2 2022, by publisher, Hours streamed on leading gaming live stream platforms Q3 2022, Unique channels on leading live stream platforms Q3 2022, Most popular Twitch streamers 2022, by total views, Hours streamed on Twitch worldwide Q3 2022, Hours watched on Twitch worldwide Q3 2022, Leading games on Twitch in May 2023, by hours viewed, Most popular Twitch non-gaming categories worldwide 2021, by hours watched, Average monthly viewers of music channels on Twitch 2019-2022, Most watched music streaming channels on Twitch 2022, Poll on the state of remote work worldwide 2022, Office employees' preferences on hybrid and remote work worldwide 2022, by generation, Marketing events worldwide 2020-2022, by type, COVID-19 impact on international meetings worldwide 2020-2022, Preferred corporate events' setup worldwide 2023, by region, Penetration rate of live streaming in China 2016-2022, Number of live streamers in China 2016-2022, Live streaming usage rate on Douyin (TikTok) in China 2020-2022, Leading product to buy when using live commerce in China 2022, by category, Leading South Korean twitch channels by average viewers 2023, Leading channels on VLIVE South Korea 2022, by member number, Most watched live stream types among viewers Vietnam 2022, Time spent watching a live stream session among Vietnamese viewers 2022, Online purchase channels delivering the best experience worldwide 2022, Main benefits of livestream shopping worldwide 2022, Livestream e-commerce participation and awareness 2022, by country, Main social networks for purchases during live streaming events 2022, Hosts used by retailers for livestream shopping events worldwide 2022, Most popular brands on TikTok globally 2022, by number of followers, Most talked about brands on TikTok worldwide 2022, TikTok live branded content interest for global users 2021, Interest in live branded content from selected hosts among global TikTok users 2021, Interest in live branded content among global TikTok users 2021, by category, Find your information in our database containing over 20,000 reports. Instead, many ways exist to produce an affordable, solid-quality video from any home or workspace. The lowest number of respondents -- only 7% -- said they could only maintain attention for a video that was less than five minutes long. Click here to learn more about Insider Intelligences leading Advertising, Media, and Marketing research. Remarkably, prior research has shown that being virtually exposed to nature such as a virtual forest can decrease stress and rival the benefits of being exposed to real nature settings. Since late last week, the topic of online video has worked its way into a few headlines. Still The Same Old Story. The growth of video analytics platforms can be attributed to the continuous advancements in video reporting structures such as video consumption patterns, geographical reach, campaign engagement, and a comprehensive view of ROI. Consent is just something that we come across and use everyday, often without even thinking about it, let's break it down here.Rise Above is. In 2020, the video management segment accounted for the second-largest share in the online video platform market in terms of revenue. Although a decent amount claim that they could sit through a feature-film-length video, most also say they spend less than an hour watching online video each day. consumers owned a smart TV or an internet TV device and watched a paid or free video streaming service. Creating a buyer persona and target audience around this type of person will help you identify video topics they'll value, benefit from, and remember. Are you interested in adding fun elements to your next marketing video? Keep up-to-date with our weekly newsletter, Media Pulse. Video popularity was on the rise before the pandemicCisco had already estimated that, by next year, a staggering 82% of all created content would be video.. But fear not this doesn't mean you need to rent a high-priced studio or enlist A-list celebs. What is Consent? By 2022, fewer than three-quarters of US adults will be traditional TV viewers, down from 90.6% in 2017. Want more data? Twitter appears to be restricting access to its platform for anyone not logged into an account. In 2020, the media and entertainment segment held the highest market share of over 37.8%. The trend is clear: in 2023, consumers increasingly expect to see brand video content. Video processing platforms provide features such as efficient IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution. Privacy notice | Terms of use | Do not sell or share my personal informationLimit the use of my sensitive personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . Consumers prefer shorter videos. Digital Video Consumption Is Spiking in Asia-Pacific Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Video popularity was on the rise before the pandemicCisco had already estimated that, by next year, a staggering 82% of all created content would be video. But it is about more than the length of its videos, which are short, long, or something in between. We're committed to your privacy. Use Ask Statista Research Service. A particular kind of UGC has seen an especially strong uptickmicro-influencer activity. Over half of respondents -- 54.6% -- indicated that they arenot familiar with TikTok. According to leading social media marketing platform Socialbakers, as the pandemic unfolded, top influencers were more likely to be authentic, natural types who posted more relatable content that emphasized real-world human situations over aspirational and manicured posts. In contrast to previous years when mega-influencers and celebrities were in the spotlight, micro-influencers have been stealing the show of late. Connected TVs (CTV) popularity will continue in coming years as people substitute TV with digital video alternatives. Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Additionally, people cited "To laugh or be entertained" as the second most common reason. At present, the online video platform is getting significant traction from handheld devices such as smartphones and tablets, as the gadgets are compatible to play live or pre-uploaded video content at any place and at any time. 13 min read The Top Video Marketing and Sales Stats that Matter We've compiled the top video statistics that matter to businesses, from video for sales calls and virtual conferences to video marketing trends for social media. Free upgrade to enterprise license (allows to share across all company locations), 5. In addition, the availability of low- and free-of-cost video hosting platforms and monetization features, such as running ads between videos, are anticipated to fuel the growth of the solution segment over the forecast period. Esports Ecosystem in 2023: Key industry companies, viewership growth trends, and market revenue stats, Consumer attitudes towards digital advertising and ad blocking usage, Top 10 ad agencies leading the advertising industry in 2022, our research on digital transformation is exhaustive, Mercado Libre, Tesco, and beyond: Retail media advertising is rising on a global scale, How marketplaces from Amazon, eBay, and Walmart compare, Brands maintain support for Pride despite anti-LGBTQ+ sentiment, Retailers are making multibillion-dollar healthcare investments and acquisitions. See pricing, Marketing automation software. and over 1Mio. Sign up for the eMarketer Daily Newsletter. Thank you for signing up for our newsletter! The result has been an explosion of creativity that is reshaping how we . Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. VoD and digital platforms as game changers. About two-thirds of the US population are CTV users, and its growing popularity is driving a competitive markets for both subscriptions and devices such as Roku and Google Chromecast. Social media has shrunk as a source for news, mostly due to Facebook's global pullback from news. Chinese e-commerce giants entice cautious consumers with steep mid-year The regional market is expected to benefit from the rising scope of video-on-demand and live streaming videos over online video platforms in the media & entertainment area as the penetration of the internet continues to increase across the region. Please wait while we are processing your request Online Video Platform Market Size Report, 2021-2028. Users will have to click "OK" and the app will reinstall and renamed to "Viva Engage . December 11, 2019, Published: Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric. In particular, the pandemic has fundamentally changed how we consume video. Free and premium plans. Addition or alteration to country, regional & segment scope. Explore purchase options. The Netflix Inc. original series "Cobra Kai" on a, laptop computer arranged in Seattle, Washington, U.S., on Saturday, Jan. 23, 2021. online dashboard trial. Founder and Editor in Chief of State of Digital Publishing. According to Insider Intelligence projections, while overall time spent with media per day will decline slightly from 13 hours, 13 minutes in 2021 to 13 hours, 7 minutes in 2022, time spent with digital mediavideo, smartphones, CTV, subscription OTT, and digital audiowill maintain steady gains and continue claiming even more time going forward. But, especially during these times, video has offered several positive benefits. We post these questions -- and others -- to over 6,500 people across the U.S., UK, and Canada to see what we could learn about the what, where, and how of online video consumption. Show publisher information (SINGAPORE, NOVEMBER 22, 2021) Southeast Asia (SEA) online video consumption topped 1.25 trillion minutes across measured AVOD, SVOD, freemium and game streaming platforms in Q3 2021, an increase of 3% Q/Q, according to a study published today by Media Partners Asia (MPA). And, as a result, theyre looking to video to learn new skills. 2021 Mobile Video Consumption Tech Trends. Netflix will still account for the largest portion of time consumers spend with subscription OTT video services.
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